TY  - BOOK
AU  - Stokes, Rob 
TI  - eMarketing [electronic resource]: The Essential Guide to Marketing in a Digital World 
SN  - 9780620780599
PY  - 2018///
PB  - The Red & Yellow Creative School of Business
KW  - Business & Economics
KW  - Sales & Marketing
N2  - eMarketing: the essential guide to marketing in a digital world is a one-stop guide to using the technologies and tools that are available to today’s marketers. Written by the experts from Africa’s largest digital agency, it offers practical insight into the strategic application of digital marketing best practice, providing students, practitioners and the industry with an accessible, comprehensive manual that no marketer should be without. Get to grips with Digital Strategy, Content Marketing, Social Media, Search Engine Optimisation, User Experience, Customer Relationship Management, Data Analytics and more
UR  - https://drive.google.com/file/d/1vedlZ463X77RqihXKJ9pnfo_L5PouP7D/view?usp=sharing
ER  -