TY  - BOOK
AU  - Kreps,David M.
TI  - Microeconomics for managers [electronic resource]
SN  - 0691182698
AV  - HB172 .K746 2019
U1  - 338.5024658 23
PY  - 2019///]
CY  - Princeton, New Jersey
PB  - Princeton University Press
KW  - Microeconomics
KW  - Industrial management
KW  - fast
KW  - Mikroökonomie
KW  - gnd
KW  - Business economics
N1  - Includes bibliographical references and index; Part I: The economics of relationships -- Part II: Pricing with market power -- Part III: Bang for the buck: Optimization under constraint -- Part IV: Competitive markets -- Part IV: Uncertainty and information -- Index
N2  - This is a thoroughly revised and substantially streamlined new edition of a leading textbook that shows MBA students how understanding economics can help them make smarter and better-informed real-world management decisions. David Kreps, one of the world's most influential economists, has developed and refined Microeconomics for Managers over decades of teaching at Stanford's Graduate School of Business. Stressing game theory and strategic thinking and driven by in-depth, integrated case studies, the book shows future managers how economics can provide practical answers to critical business problems
ER  -