Hill, Charles W. L.

Global business today Charles W. L. Hill - 12th ed. - Boston McGraw-Hill Irwin 2008 - xxv, 615 pages : illustrations (chiefly), maps 26 cm

Part One: Globalization
1. Globalization
Part Two: Country Differences
2. National Differences in Political Economy
3. National Differences in Culture
4. Ethics in International Business
Part Three: Cross-Border Trade and Investment
5. International Trade Theory
6. The Political Economy of International Trade
7. Foreign Direct Investment
8. Regional Economic Integration
Part Four: Global Money System
9. The Foreign Exchange Market
10. The International Monetary System
Part Five: Competing in a Global Marketplace
11. The Strategy of International Business
12. Entering Foreign Markets
13. Exporting, Importing, and Countertrade
14. Global Production, Outsourcing, and Logistics
15. Global Marketing and R & D
16. Global Human Resource Management

[This text] is intended for the first international business course at either the undergraduate or the MBA level. [The text] explain[s] how and why the world's countries differ. [It] present[s] a ... review of the economics and politics of international trade and investment [and] explain[s] the functions and form of the global monetary system. [The book also] examine[s] the strategies and structures of international businesses [and] assess[es] the special roles of an international business's various functions.-Pref.

9781266103148


International business enterprises--Management
International trade
Investments, Foreign

658.049 HIL