Global business today
Charles W. L. Hill
- 12th ed.
- Boston McGraw-Hill Irwin 2008
- xxv, 615 pages : illustrations (chiefly), maps 26 cm
Part One: Globalization 1. Globalization Part Two: Country Differences 2. National Differences in Political Economy 3. National Differences in Culture 4. Ethics in International Business Part Three: Cross-Border Trade and Investment 5. International Trade Theory 6. The Political Economy of International Trade 7. Foreign Direct Investment 8. Regional Economic Integration Part Four: Global Money System 9. The Foreign Exchange Market 10. The International Monetary System Part Five: Competing in a Global Marketplace 11. The Strategy of International Business 12. Entering Foreign Markets 13. Exporting, Importing, and Countertrade 14. Global Production, Outsourcing, and Logistics 15. Global Marketing and R & D 16. Global Human Resource Management
[This text] is intended for the first international business course at either the undergraduate or the MBA level. [The text] explain[s] how and why the world's countries differ. [It] present[s] a ... review of the economics and politics of international trade and investment [and] explain[s] the functions and form of the global monetary system. [The book also] examine[s] the strategies and structures of international businesses [and] assess[es] the special roles of an international business's various functions.-Pref.
9781266103148
International business enterprises--Management International trade Investments, Foreign