TY - BOOK AU - Brandt, Richard L. TI - ចេហ្វហ្វ៏ បេសូស ស្ថាបនិក អាម៉ាហ្សូន=One click : : Jeff Bezos and the rise of Amazon.com SN - 9789924507383 U1 - 381.45 BRA PY - 0000///២០២០ CY - ភ្នំពេញ PB - សៀវភៅនៃការចែករំលែក KW - Amazon.com (Firm) KW - History N2 - Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose business strategy and unique combination of character traits have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. ER -