TY  - BOOK
AU  - Stratten, Scott 
AU  - Stratten, Alison 
TI  - UnBranding: 100 branding lessons for the age of disruption
SN  - 9788126572144
U1  - 658.827 STR 
PY  - 2018///
CY  - Hoboken, New Jersey 
PB  - John Wiley & Sons, Inc. 
KW  - Branding (Marketing)
ER  -