Kotler, Philip, Marketing 4.0 : moving from traditional to digital / Marketing four point zero Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - xix, 184 pages ; 24 cm Includes index. ISBN: 9781119341208 (cloth) LCCN: 2016036899 Subjects--Topical Terms: Marketing.Internet marketing. LC Class. No.: HF5415 / .K683 2017 Dewey Class. No.: 658.8