the hidden forces that shape our decisions Ariely, Dan. creator text bibliography nyu New York, NY Harper c2008 2008 1st ed. monographic eng

print

xxii, 280 pages : ill. ; 23 cm. An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly. 1. The truth about relativity : why everything is relative, even when it shouldn't be -- 2. The fallacy of supply and demand : why the price of pearls, and everything else, is up in the air -- 3. The cost of zero cost : why we often pay too much when we pay nothing -- 4. The cost of social norms : why we are happy to do things, but not when we are paid to do them -- 5. The influence of arousal : why hot is much hotter than we realize -- 6. The problem of procrastination and self-control : why we can't make ourselves do what we want to do -- 7. The high price of ownership : why we overvalue what we have -- 8. Keeping doors open : why options distract us from our main objective -- 9. The effect of expectations : why the mind gets what it expects -- 10. The power of price : why a 50-cent aspirin can do what a penny aspirin can't -- 11. The context of our character, part I : why we are dishonest, and what we can do about it -- 12. The context of our character, part II : why dealing with cash makes us more honest -- 13. Beer and free lunches : what is behavioral economics, and where are the free lunches? Dan Ariely. Includes bibliographical references (p. [259]-267) and index. Decision making Economics Psychological aspects Consumer behavior Decision making Thought and thinking Reasoning Economics Psychological aspects Consumers BF448 .A75 2008 153.83 ARI 9780061353239 006135323X 2008273863 http://www.predictablyirrational.com/ http://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html http://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html http://www.predictablyirrational.com/ http://www.loc.gov/catdir/enhancements/fy1001/2008273863-b.html http://www.loc.gov/catdir/enhancements/fy1001/2008273863-d.html UPZ 080528 20260529175717.0 15307966