TY  - BOOK
AU  - Bethune,Kevin G.
TI  - Reimagining design: unlocking strategic innovation 
T2  - Simplicity: design, technology, business, life
SN  - 9780262046503
AV  - HD45 .B424 2022
U1  - 658.4 BET 23
PY  - 2022///]
CY  - Cambridge
PB  - The MIT Press
KW  - Technological innovations
KW  - Management
KW  - Strategic planning
KW  - Creative ability in business
N1  - Includes bibliographical references and index
N2  - "How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--
ER  -