Reimagining design : unlocking strategic innovation /
Kevin Bethune, foreword by John Maeda.
- xii, 195 pages : illustrations ; 21 cm
- Simplicity: design, technology, business, life .
Includes bibliographical references and index.
"How a deliberate merger of design and innovation capabilities can help organizations garner more strategic advantage, pursue sustainable growth, navigate disruption, and improve foresight"--
9780262046503
2021005683
Technological innovations--Management. Strategic planning. Creative ability in business.