Generative AI.
- ix, 170 pages ; 21 cm
- Insights you need series .
- Insights you need from Harvard Business Review. .
Includes index.
Generative AI Will Change Your Business. Here's How to Adapt : The race is on to see which brands can deliver / How Network Effects Make AI Smarter : More users means more data for algorithms to make better predictions / A Framework for Picking the Right Generative AI Project : How to identify the most valuable, and least risky, use cases for your company / How Generative AI Could Disrupt Creative Work : Three scenarios, and how to navigate them / How Generative AI Can Augment Human Creativity : Use it to promote divergent thinking / How Generative AI Will Change Sales : Microsoft and Salesforce have already rolled out sales-focused versions of this powerful tool / Generative AI Has an Intellectual Property Problem : Strategies to help companies mitigate the legal risk and ensure they're in compliance with the law / AI Prompt Engineering Isn't the Future : Asking the perfect question is less important than really understanding the problem you're trying to solve / 8 Questions About Using AI Responsibly, Answered : How to avoid pitfalls around data privacy, bias, misinformation, generative AI, and more / Managing the Risks of Generative AI : Guidelines for companies as they implement the next generation of AI tools / The AI Hype Cycle Is Distracting Companies: By focusing on sci-fi goals, they're missing out on projects that create real value right now / David C. Edelman and Mark Abraham -- Sheen S. Levine and Dinkar Jain -- Marc Zao-Saunders and Marc Ramos -- David De Cremer, Nicola Morini Bianzino, and Ben Falk -- Tojin T. Eapan, Daniel J. Finkenstadt, Josh Folk, Lokesh Venkataswamy -- Prabhakant Sinha, Arun Shastri, and Sally E. Lorimer Gil Appel, Juliana Neelbauer, and David A. Schweidel -- Oguz A. Acar -- Tsedal Neeley -- Kathy Baxter and Yoav Schlesinger -- Eric Siegel.
"The world is stunned and transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear that they will transform the business landscape-exactly when and how much are still to be seen. Meanwhile, your smartest competitors already navigating the risks and reaping the rewards of this new technology. They're trying out new business models around generating text and code at astonishing speed. They're automating customer interactions in ways that were never before possible. And they're augmenting human creativity innovate in new ways. How can you take advantage of generative AI and avoid having your business disrupted? Generative AI: The Insights You Need from Harvard Business Review will help you understand the potential of this new technology, pick the right generative AI projects, and reinvent your business for the new age of AI"--
9781647826390
2023029121
Artificial intelligence. Business--Data processing. Success in business. Industrial management.