Ryan, Damian <br/><br/>
Understanding digital marketing [electronic resource]  marketing strategies for engaging the digital generation 
Damian Ryan 
 -  Kogan Page  2009 
 - 1 online resource (xii, 276 pages)    illustrations 
<br/><br/> February 28, 2009 
<br/><br/>Includes bibliographical references (page 269-271) and index. 
<br/><br/><label>ISBN: </label>9780749453893 0-7494-5389-3 
<br/><br/><label>Dewey Class. No.: </label>658.8 RYA