TY  - BOOK
AU  - Ries, Eric
TI  - The Lean Startup: how constant innovation creates radically successful business 
SN  - 0670921602
U1  - 658.11 RIE 
PY  - 2011///
PB  - Penguin Books Ltd
KW  - Business Innovation
KW  -  Entrepreneurship
KW  - Innovations
KW  - Organizational effectiveness
KW  - New business enterprises
N2  - Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late
ER  -