TY  - BOOK
AU  - Mitchell, Charles, 1953-
TI  -  A short course in international business culture : :  building your international business through cultural awareness
SN  - 9788126912438
U1  - 302.35 MIT  
PY  - 2009///
CY  - Petaluma, CA
PB  - World Trade Press
KW  - International business enterprises
KW  - Corporate culture
N1  - Chapter 1: Understanding Cultural Differences
Chapter 2: Basic Cultural Types
Chapter 3: The Impact of Culture
Chapter 4: The Globalization of Business
Chapter 5: Customs Etiquette and Protocol
Chapter 6: Communicating Across Cultures
Chapter 7: Non-Verbal Communication
Chapter 8: Written Communication
Chapter 9: Cultural Landmines for Women
Chapter 10: Gift Giving
Chapter 11: Humor Across Cultures
Chapter 12: Cross-Cultural Meetings
Chapter 13: Cross-Cultural Negotiations
Chapter 14: Corporate Culture
Chapter 15: Corporate Ethics
Chapter 16: The Cross-Cultural Team
Chapter 17: Cross-Cultural Marketing
Chapter 18: Cross-Cultural Consultants
Chapter 19: Glossary
Chapter 20: Resources
Chapter 21: Books; Author Biography
N2  - A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas
ER  -