A short course in international business culture : building your international business through cultural awareness
Charles Mitchell
- Petaluma, CA World Trade Press 2009
- v, 185 pages illustrations 30 cm
Chapter 1: Understanding Cultural Differences Chapter 2: Basic Cultural Types Chapter 3: The Impact of Culture Chapter 4: The Globalization of Business Chapter 5: Customs Etiquette and Protocol Chapter 6: Communicating Across Cultures Chapter 7: Non-Verbal Communication Chapter 8: Written Communication Chapter 9: Cultural Landmines for Women Chapter 10: Gift Giving Chapter 11: Humor Across Cultures Chapter 12: Cross-Cultural Meetings Chapter 13: Cross-Cultural Negotiations Chapter 14: Corporate Culture Chapter 15: Corporate Ethics Chapter 16: The Cross-Cultural Team Chapter 17: Cross-Cultural Marketing Chapter 18: Cross-Cultural Consultants Chapter 19: Glossary Chapter 20: Resources Chapter 21: Books; Author Biography
A Short Course in International Business Culture describes how to develop international cultural awareness and avoid cultural faux pas
9788126912438
International business enterprises Corporate culture